Chinee Paper Industrial Co., Ltd., a subsidiary of Chinee Group Co., Ltd, is a diversified
conglomerate engaged in research, development, production, and sales. Our products span various fields
including household paper, personal care products, and commercial consumer goods. With a marketing and
service network covering the entire nation and radiating globally, we are among the first domestic
enterprises specializing in household paper and are a leading household paper conglomerate in
China.
Over the years, Chinee Paper has adhered to the core values of “persistent innovation leadership and
user satisfaction,” understanding consumer demands, continuously innovating, and leading numerous
product upgrades within the industry. Building upon the foundation of the Chinee Paper brand, we have
diversified our product categories and rejuvenated our product portfolio.
Chinee Paper has established five major green production bases in Guangdong, Sichuan, Zhejiang, Hubei,
and Jiangsu, with an annual production capacity of nearly one million tons. Its logistics distribution
network has penetrated deeply into areas below the county level, and eight RDC distribution systems
nationwide provide high-quality operational support for all-channel logistics transportation.
Our products are distributed nationwide through five major channels: distributors, key accounts (KA),
commercial consumption, e-commerce, and new retail, with a sales network covering the entire country.
While firmly establishing our presence in the Chinese market, we continuously expand our global sales
network. Our products are exported to overseas markets including Europe, Southeast Asia, Northeast
Asia, Oceania, and North America.
As a company with a strong sense of social responsibility and mission, Chinee Paper has actively
practiced corporate social responsibility for many years. We have consistently supported the
development of international sports, contributing to the high-quality progress of social, economic,
and cultural education initiatives. We adhere to a development philosophy that emphasizes green and
low-carbon practices, continuously innovating our technologies to maximize energy savings and emission
reductions. By integrating environmental protection with corporate development, we achieve a win-win
situation for both economic and social benefits.
Adhering to the original intention of “Caring Only for You” and the business philosophy of “Product
Branding, Corporate Branding, and Personal Integrity Branding,” our company is committed to providing
consumers with products and services that better meet their personalized needs. Through continuous
brand building and quality assurance, as well as steady expansion of production capacity and channels,
we have become one of the leading brands in the high-end tissue paper sector in China. We are firmly
positioned in the forefront of the household paper industry, earning recognition from consumers and
the market alike.
Corporate Strength
Advanced Equipment:
Chinee Paper relies on technological advancement to drive development. The company has successively
imported advanced papermaking and processing equipment from countries and regions such as Austria,
Germany, Italy, Japan, South Korea, and Taiwan, China. Advanced technology and highly automated
equipment have enhanced the company’s efficiency, further meeting the ever-growing market demand and
providing continuous momentum for enterprise construction and development.
Imported Raw Materials:
The excellent quality of our products stems from high-quality raw materials. The raw materials for
Chinee Paper products mainly come from countries in North America, South America, Europe, and
Southeast Asia. Our company is committed to promoting environmentally friendly and sustainable
development that benefits both humanity and ecology. We prioritize cooperation with customers
certified by the Forest Stewardship Council (FSC) and have obtained FSC® Chain of Custody (FSC® COC)
certification.
High-Quality Products:
Chinee Paper has obtained ISO 9001 quality management system certification. We conduct comprehensive
screening and inspection of raw materials from the source through strict three-level inspections
(incoming inspection, process inspection, and finished product inspection). From the hygiene and
safety of the production process to the final product sampling, multiple quality inspections are
conducted to ensure that consumers receive high-quality and hygienic products. Each step is strictly
controlled and supervised to guarantee the quality of the products provided to consumers.
Environmental Health:
Chinee Paper has obtained ISO 14001 environmental management system certification. We pursue green
benefits and fulfill our social responsibilities by employing clean production processes. Through
advanced environmental facilities and high-quality raw materials certified by FSC and PEFC, we
continue to provide consumers with healthy, safe, environmentally friendly, comfortable, and
convenient products and services!
Mission of Chinee Paper: To provide people with high-quality household hygiene products and
services.
Vision of Chinee Paper: To become the top choice for household hygiene products and services in
Asia.
Core Principles
Sustainable Development:
Uphold responsible global choices to create value for the enterprise, humanity, and the environment,
both today and in the future.
Innovation and Progress:
Make long-term investments for consumers and customers; address current challenges through
innovation.
Professionalism and Integrity:
Provide consumers and customers with high-quality products and professional services; adhere to codes
of conduct, consider the enterprise as a whole, and strive to maintain the company’s reputation and
credibility.
Embrace Change:
Courageously face, adapt to, and proactively create change; seize market opportunities and lead
industry development.
In the future, Chinee Paper will continue to embrace an open and inclusive attitude, integrate various
sectors, and create shared successes. We are committed to building a century-old national brand,
establishing a world-class enterprise, telling compelling Chinese brand stories, and co-creating a
better life for users!
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